Powder Matcha Tea Market Sustainability in the Matcha Tea Supply Chain: Implications by 2030

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Matcha tea is high in antioxidants and vitamins, and demand is expected to increase owing to rising awareness regarding the benefits among an expanding base of health-conscious consumers.

According to the latest report by Reports and Data, the global size for Powder Matcha Tea Market was USD 3.27 Billion in 2021 and is anticipated to achieve a revenue compound annual growth rate (CAGR) of 8.7% throughout the forecast period. The increasing awareness of consumer health and wellness has been a primary driver of revenue growth in the matcha tea industry. Matcha tea offers several health benefits such as boosting metabolism, detoxifying the skin, calming the mind, and reducing blood sugar and cholesterol levels, which can reduce the risk of heart disease. Since over half of all adults in the United States suffer from heart disease, the demand for dietary drinks that can lower the risk of such ailments is growing. Millennials and Generation Z, who are concerned about their skin health, find this tea grade popular due to its acne-reducing properties. Matcha is not only used for drinking purposes but also as an ingredient in beverages and desserts such as lattes, frappés, waffles, green tea ice cream, cupcakes, cookies, and other delicacies.


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Top Companies Operating in the Global Powder Matcha Tea Market Report:

The AOI Tea Company, Aiya – The Tea, Nestlé, Tata Consumer Products Limited, Unilever, Marukyu Koyamaen, Encha, Hain Celestial, Tenzotea.Co, and Green Foods Corporation.

Several factors contributed to the growth of the Powder Matcha Tea Market:

  • Health Consciousness: Consumers are becoming more health-conscious and are actively seeking out natural and organic products. Matcha tea is often perceived as a healthier alternative to traditional teas and sugary beverages, which has driven its demand.
  • Social Media and Lifestyle Trends: The rise of social media platforms has played a crucial role in popularizing matcha tea. Influencers and health enthusiasts share their matcha recipes and experiences, which has increased its visibility and appeal among younger demographics.
  • Innovation in Product Offerings: Apart from traditional matcha tea, manufacturers have introduced various innovative products like matcha-flavored snacks, desserts, and even skincare products. This diversification has expanded the market reach and catered to different consumer preferences.
  • Cafes and Specialty Shops: The growth of cafes and specialty tea shops has provided a platform for matcha-based beverages and foods. Matcha lattes, ice creams, and pastries have become staples in many cafes, contributing to market expansion.

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The global Powder Matcha Tea Market is segmented into:

  • North America (U.S.A., Canada, Mexico)
  • Europe (Italy, U.K., Germany, France, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
  • Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Further market segmentation

Product Outlook (Revenue, USD Billion; 2019-2030)

  • Powder
  • RTD Beverages
  • Instant Premixes

Grade Type Outlook (Revenue, USD Billion; 2019-2030)

  • Classic
  • Ceremonial
  • Café
  • Culinary
  • Others

Source Outlook (Revenue, USD Billion; 2019-2030)

  • Natural
  • Conventional

Key Questions Addressed in the Report:

  • What are the dominating factors that are influencing the growth of the industry?
  • In the forecast period, which market segment is expected to rise the most?
  • What are the risks and challenges that the industry is facing?
  • In the coming years, which area is projected to dominate the market?
  • Who are the major players in the market? What kind of strategic business plans have they made?

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